BIDU

Baidu, Inc. · NASDAQ · Communication Services · USD · 20-F for 2025, filed 2026-03-17

Figures on this page computed 2026-11-08 12:40 UTC

Last close

81.87USD

Market data, 2026-11-06

Except where said otherwise: 20-F for 2025, filed 2026-03-17

  • 33.2xP/E

    Price / Earnings per Share (diluted)

    Source
    computed
    Fiscal year
    2025
    Accession
    0001193125-26-109289
    Reported in
    USD
    • computed
    • 20-F for 2025, filed 2026-03-17

    The filing itself

  • -1.4%ROIC

    NOPAT / Invested Capital x 100, where NOPAT = Operating Income x (1 - Tax Rate) and Invested Capital = Equity + Total Debt - Cash

    Source
    computed
    Fiscal year
    2025
    Accession
    0001193125-26-109289
    Reported in
    USD
    • 20-F for 2025, filed 2026-03-17
    • 20-F for 2025, filed 2026-03-17
    • 20-F for 2025, filed 2026-03-17
    • Computed from the filing for 2025
    • Computed from the filing for 2025
    • Computed from the filing for 2025

    The filing itself

  • 4.3%Net margin

    Net Income / Revenue x 100

    Source
    computed
    Fiscal year
    2025
    Accession
    0001193125-26-109289
    Reported in
    USD
    • 20-F for 2025, filed 2026-03-17
    • 20-F for 2025, filed 2026-03-17

    The filing itself

  • -11.7%FCF margin

    Free Cash Flow / Revenue x 100

    Source
    computed
    Fiscal year
    2025
    Accession
    0001193125-26-109289
    Reported in
    USD
    • 20-F for 2025, filed 2026-03-17
    • 20-F for 2025, filed 2026-03-17

    The filing itself

  • 0.36Debt/equity

    Total Debt / Shareholders' Equity

    Source
    computed
    Taken on
    2026-11-07
    Reported in
    USD
    • Computed from the filing for 2025
    • Computed from the filing for 2025
  • n/aDividend yield

    We do not hold this figure for this company, so there is nothing to place.

    Source
    computed
    Taken on
    2026-11-07
    Reported in
    USD
    • computed

Against its rival

lens 4 of 9

Measure by measure

behind on 2 of 6
  • Profit on each unit of sales4.3%15.6%Behind

    Higher is better here.

  • Return on the capital it uses-1.4%-7.4%Ahead

    Higher is better here.

  • Sales growth over five years3.8%-29.1%Ahead

    Higher is better here.

  • Debt against equity0.361.08Ahead

    Lower is better here.

  • Gross margin43.9%68.6%Behind

    Higher is better here.

  • Price against earnings33.2x377xAhead

    Lower is better here.

The first column is this company and the second is the one it is set against. A measure only one of the two reports is left at n/a rather than counted as a win.

Against Nebius Group N.V., BIDU is behind on 2 of 6 measures.

Against Nebius Group N.V., BIDU is behind on 2 of 6 measures.

Every figure in this lens

Except where said otherwise: 20-F for 2025, filed 2026-03-17

  • Profit on each unit of sales4.3%
    Source
    filed
    Statement
    income
    Fiscal year
    2025
    Accession
    0001193125-26-109289
    Reported in
    CNY

    The filing itself

  • Return on the capital it uses-1.4%
    Source
    filed
    Statement
    income
    Fiscal year
    2025
    Accession
    0001193125-26-109289
    Reported in
    CNY

    The filing itself

  • Sales growth over five years3.8%
    Source
    filed
    Statement
    income
    Fiscal year
    2025
    Accession
    0001193125-26-109289
    Reported in
    CNY

    The filing itself

  • Debt against equity0.36
    Source
    filed
    Statement
    income
    Fiscal year
    2025
    Accession
    0001193125-26-109289
    Reported in
    CNY

    The filing itself

  • Gross margin43.9%
    Source
    filed
    Statement
    income
    Fiscal year
    2025
    Accession
    0001193125-26-109289
    Reported in
    CNY

    The filing itself

  • Price against earnings33.2x
    Source
    filed
    Statement
    income
    Fiscal year
    2025
    Accession
    0001193125-26-109289
    Reported in
    CNY

    The filing itself

Filed figures cite the filing they come from; figures marked Market data are quotes as of the date shown. Not a recommendation and not advice.

Past figures are not a forecast. Anything we modelled is labelled as ours. You can lose money on any security.