HOG

Harley-Davidson, Inc. · NYSE · Consumer Cyclical · USD · 10-K for 2025, filed 2026-02-26

Figures on this page computed 2026-11-08 12:40 UTC

Last close

34.59USD

Market data, 2026-11-04

Except where said otherwise: 10-K for 2025, filed 2026-02-26

  • 11.6xP/E

    Price / Earnings per Share (diluted)

    Source
    computed
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD
    • computed
    • 10-K for 2025, filed 2026-02-26

    The filing itself

  • 8.9%ROIC

    NOPAT / Invested Capital x 100, where NOPAT = Operating Income x (1 - Tax Rate) and Invested Capital = Equity + Total Debt - Cash

    Source
    computed
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD
    • 10-K for 2025, filed 2026-02-26
    • 10-K for 2025, filed 2026-02-26
    • 10-K for 2025, filed 2026-02-26
    • 10-Q for 2025, filed 2026-11-04
    • 10-K for 2025, filed 2026-02-26
    • 10-Q for 2025, filed 2026-11-04

    The filing itself

  • 7.6%Net margin

    Net Income / Revenue x 100

    Source
    computed
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD
    • 10-K for 2025, filed 2026-02-26
    • 10-K for 2025, filed 2026-02-26

    The filing itself

  • 9.3%FCF margin

    Free Cash Flow / Revenue x 100

    Source
    computed
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD
    • 10-K for 2025, filed 2026-02-26
    • 10-K for 2025, filed 2026-02-26

    The filing itself

  • 0.97Debt/equity

    Total Debt / Shareholders' Equity

    Source
    computed
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD
    • 10-K for 2025, filed 2026-02-26
    • 10-Q for 2025, filed 2026-11-04

    The filing itself

  • 2.3%Dividend yield
    Source
    computed
    Taken on
    2026-11-07
    Reported in
    USD
    • computed
    • computed
    • computed
    • computed
    • computed
    • Computed from the filing for 2025, filed 2026-02-26

What it sells, to whom

lens 8 of 9

What it sells

3
HDMC Segment3,578,308,000 USD99.3%
Livewire Segment25,671,000 USD0.7%
HDFS Segmentn/a

Where it sells it

7
UNITED STATES3,215,513,000 USD65.3%
EMEA790,725,000 USD16.1%
Other Foreign Countries326,298,000 USD6.6%
CANADA232,883,000 USD4.7%
JAPAN180,938,000 USD3.7%
Australia And New Zealand168,670,000 USD3.4%
Europe6,845,000 USD0.1%

Each band is a share of itself. A segment and a place are two cuts of the same revenue, so they are never added together.

3 segments, 7 places and 0 named customers, each as the filer published it.

3 segments, 7 places and 0 named customers, each as the filer published it.

Every figure in this lens

Except where said otherwise: 10-K for 2017, filed 2018-02-21

  • HDMC Segment3,578,308,00010-K for 2025, filed 2026-02-26
    Source
    filed
    Statement
    segments
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD

    The filing itself

  • Livewire Segment25,671,00010-K for 2025, filed 2026-02-26
    Source
    filed
    Statement
    segments
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD

    The filing itself

  • HDFS Segmentn/a10-K for 2025, filed 2026-02-26

    Not held.

    Source
    filed
    Statement
    segments
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD

    The filing itself

  • UNITED STATES3,215,513,000
    Source
    filed
    Statement
    revenue_mix
    Fiscal year
    2017
    Accession
    0000793952-18-000012
    Reported in
    USD

    The filing itself

  • EMEA790,725,000
    Source
    filed
    Statement
    revenue_mix
    Fiscal year
    2017
    Accession
    0000793952-18-000012
    Reported in
    USD

    The filing itself

  • Other Foreign Countries326,298,000
    Source
    filed
    Statement
    revenue_mix
    Fiscal year
    2017
    Accession
    0000793952-18-000012
    Reported in
    USD

    The filing itself

  • CANADA232,883,000
    Source
    filed
    Statement
    revenue_mix
    Fiscal year
    2017
    Accession
    0000793952-18-000012
    Reported in
    USD

    The filing itself

  • JAPAN180,938,000
    Source
    filed
    Statement
    revenue_mix
    Fiscal year
    2017
    Accession
    0000793952-18-000012
    Reported in
    USD

    The filing itself

  • Australia And New Zealand168,670,000
    Source
    filed
    Statement
    revenue_mix
    Fiscal year
    2017
    Accession
    0000793952-18-000012
    Reported in
    USD

    The filing itself

  • Europe6,845,000
    Source
    filed
    Statement
    revenue_mix
    Fiscal year
    2017
    Accession
    0000793952-18-000012
    Reported in
    USD

    The filing itself

Filed figures cite the filing they come from; figures marked Market data are quotes as of the date shown. Not a recommendation and not advice.

Past figures are not a forecast. Anything we modelled is labelled as ours. You can lose money on any security.