HOG

Harley-Davidson, Inc. · NYSE · Consumer Cyclical · USD · 10-K for 2025, filed 2026-02-26

Figures on this page computed 2026-11-08 12:40 UTC

Last close

34.59USD

Market data, 2026-11-04

Except where said otherwise: 10-K for 2025, filed 2026-02-26

  • 11.6xP/E

    Price / Earnings per Share (diluted)

    Source
    computed
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD
    • computed
    • 10-K for 2025, filed 2026-02-26

    The filing itself

  • 8.9%ROIC

    NOPAT / Invested Capital x 100, where NOPAT = Operating Income x (1 - Tax Rate) and Invested Capital = Equity + Total Debt - Cash

    Source
    computed
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD
    • 10-K for 2025, filed 2026-02-26
    • 10-K for 2025, filed 2026-02-26
    • 10-K for 2025, filed 2026-02-26
    • 10-Q for 2025, filed 2026-11-04
    • 10-K for 2025, filed 2026-02-26
    • 10-Q for 2025, filed 2026-11-04

    The filing itself

  • 7.6%Net margin

    Net Income / Revenue x 100

    Source
    computed
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD
    • 10-K for 2025, filed 2026-02-26
    • 10-K for 2025, filed 2026-02-26

    The filing itself

  • 9.3%FCF margin

    Free Cash Flow / Revenue x 100

    Source
    computed
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD
    • 10-K for 2025, filed 2026-02-26
    • 10-K for 2025, filed 2026-02-26

    The filing itself

  • 0.97Debt/equity

    Total Debt / Shareholders' Equity

    Source
    computed
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD
    • 10-K for 2025, filed 2026-02-26
    • 10-Q for 2025, filed 2026-11-04

    The filing itself

  • 2.3%Dividend yield
    Source
    computed
    Taken on
    2026-11-07
    Reported in
    USD
    • computed
    • computed
    • computed
    • computed
    • computed
    • Computed from the filing for 2025, filed 2026-02-26

Against its rival

lens 4 of 9

Measure by measure

behind on 2 of 6
  • Profit on each unit of sales7.6%4.6%Ahead

    Higher is better here.

  • Return on the capital it uses8.9%8.7%Ahead

    Higher is better here.

  • Sales growth over five years2.0%8.1%Behind

    Higher is better here.

  • Debt against equity0.970.91Behind

    Lower is better here.

  • Gross margin38.7%23.8%Ahead

    Higher is better here.

  • Price against earnings11.6x12.9xAhead

    Lower is better here.

The first column is this company and the second is the one it is set against. A measure only one of the two reports is left at n/a rather than counted as a win.

Against LCI Industries, HOG is behind on 2 of 6 measures.

Against LCI Industries, HOG is behind on 2 of 6 measures.

Every figure in this lens

Except where said otherwise: 10-K for 2025, filed 2026-02-26

  • Profit on each unit of sales7.6%
    Source
    filed
    Statement
    income
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD

    The filing itself

  • Return on the capital it uses8.9%
    Source
    filed
    Statement
    income
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD

    The filing itself

  • Sales growth over five years2.0%
    Source
    filed
    Statement
    income
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD

    The filing itself

  • Debt against equity0.97
    Source
    filed
    Statement
    income
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD

    The filing itself

  • Gross margin38.7%
    Source
    filed
    Statement
    income
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD

    The filing itself

  • Price against earnings11.6x
    Source
    filed
    Statement
    income
    Fiscal year
    2025
    Accession
    0000793952-26-000011
    Reported in
    USD

    The filing itself

Filed figures cite the filing they come from; figures marked Market data are quotes as of the date shown. Not a recommendation and not advice.

Past figures are not a forecast. Anything we modelled is labelled as ours. You can lose money on any security.